Lansinoh Latch Assist facilitates breastfeeding by gently emphasizing inverted or flat nipples. With this solution, baby can grasp it more easily and feed itself both correctly and comfortably. Using Lansinoh Latch Assist, mothers can gently draw the nipple out just long enough for baby to grasp the nipple and areola and establish a good latch, which is the first step in successful breastfeeding. Simple, effective and easy to operate with one hand, this is the ideal solution to what can be a troubling issue for new mums. LatchAssist even comes with a small case for hygiene and portability.